’40s: Rosie the Riveter

BACK THEN: “I loved the simplicity and structure of this time. Ladies wore a patriotic red lip that showed off strength and power,” she says. “I wanted to take that sentiment into today, but make it surprising.”

2010: “I chose a bold color, but I went with a tangerine versus a straight red, so that something would look slightly askew,” says Goodwin. “It’s unapologetic and powerful, and somehow looks more futuristic than vintage.”