You don't have to go retro to give a nod to the past. These updated looks are strong, sexy and decidedly 2010.
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Time and Again 2
’30s: Jean Harlow
BACK THEN: “Screen sirens were beautifully sculpted and refined. In one of my favorite pictures of Jean, she had glistening Vaseline on her eyelids. It’s a black and white image, but somehow it managed to be so textural and reflective,” says Goodwin.
2010: “I channeled the moodiness of the ’30s with a burgundy maroon cream shadow. The color is very serious but by making it see-through, I took away some of the scariness,” she explains.
Chanel Eye Gloss Luminous Cream Quadra Eye Shadow
Nars Roman Holiday Lipstick
John Frieda Frizz-Ease Serum
Jennifer Behr Headband
Photographer: Don Flood. Hair: Mark Townsend. Makeup: Rachel Goodwin. Art Director: Frank Rust. Written By: Beauty Girl. Retouching: ConradDigital.com.
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’40s: Rosie the Riveter
BACK THEN: “I loved the simplicity and structure of this time. Ladies wore a patriotic red lip that showed off strength and power,” she says. “I wanted to take that sentiment into today, but make it surprising.”
2010: “I chose a bold color, but I went with a tangerine versus a straight red, so that something would look slightly askew,” says Goodwin. “It’s unapologetic and powerful, and somehow looks more futuristic than vintage.”
Anastasia Brow Pencil
Make Up For Ever #201 Flourescent Orange Lipstick
Garnier Fructis Style Body Boost Root Booster
Photographer: Don Flood. Hair: Mark Townsend. Makeup: Rachel Goodwin. Art Director: Frank Rust. Written By: Beauty Girl. Retouching: ConradDigital.com.
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’60s: Edie Sedgwick
BACK THEN: “Women had fun with makeup and they wore lots of it. Part of the reason these moments live on forever is because those women knew how to do their makeup so well.”
2010: “The ’60s have been done and done and done and done—I wanted to find a new way of playing with it,” Goodwin says. Rather than lining the eyes with black liquid liner, the makeup artist chose a gold formula and applied it along the upper lashline and in the crease: “I didn’t blend it at all. It’s just a single cool and refreshing color statement.”
Chantecaille Luminous Eye Liner in Crescendo
Kevyn Aucoin The Creamy Moist Glow in Nuelle
Garland Drake
Redken Rough Clay 20 Matte Texturizer
Photographer: Don Flood. Hair: Mark Townsend. Makeup: Rachel Goodwin. Art Director: Frank Rust. Written By: Beauty Girl. Retouching: ConradDigital.com.
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’70s: Bianca Jagger
BACK THEN: “Women had a warmth and an etherealness that I really admire,” says Goodwin. “This girl would have listened to ABBA and gone to Elaine’s.”
2010: Goodwin wanted this look to be somewhat one note: Tan, reflective skin and shimmery neutral metallics. “The glow on the skin was a bronzing cream. Back then they doused themselves in glittery powder, but this sheer liquid is much softer and absorbs into the skin for a really light, balmy effect,” she says.
Chanel Soleil Tan De Chanel
Illamasqua 4 Color Liquid Metal Palette
Shu Uemura Liquid Fabric Mineral Texture Spray
Jennifer Behr
Photographer: Don Flood. Hair: Mark Townsend. Makeup: Rachel Goodwin. Art Director: Frank Rust. Written By: Beauty Girl. Retouching: ConradDigital.com.
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’80s: Duran Duran
BACK THEN: “The ’80s were all about an absolute irreverence for everything that was considered conventionally pretty,” says Goodwin. “There was room for expression. Women embraced color in a way they’d never done before.”
2010: “This look isn’t wearable, but there’s something incredibly optimistic and unafraid that I think you can take from it,” says the makeup artist. Try a wash of creamy hot pink shadow blended across your lids and out to your temples. “If you’re a brave soul, pair it with a stripe of bright turquoise liner on the bottom lash line only,” she says.
Make Up For Ever Flash Color Kit Creams in Hot Pink and Orange
Nars Eyeliner Pencil in Kitty
Tom Ford Private Blend Lipstick in Cherry Lush
Dove Therapy Frizz Control Taming Cream
Photographer: Don Flood. Hair: Mark Townsend. Makeup: Rachel Goodwin. Art Director: Frank Rust. Written By: Beauty Girl. Retouching: ConradDigital.com.
