’60s: Edie Sedgwick

BACK THEN: “Women had fun with makeup and they wore lots of it. Part of the reason these moments live on forever is because those women knew how to do their makeup so well.”

2010: “The ’60s have been done and done and done and done—I wanted to find a new way of playing with it,” Goodwin says. Rather than lining the eyes with black liquid liner, the makeup artist chose a gold formula and applied it along the upper lashline and in the crease: “I didn’t blend it at all. It’s just a single cool and refreshing color statement.”