’80s: Duran Duran

BACK THEN: “The ’80s were all about an absolute irreverence for everything that was considered conventionally pretty,” says Goodwin. “There was room for expression. Women embraced color in a way they’d never done before.”

2010: “This look isn’t wearable, but there’s something incredibly optimistic and unafraid that I think you can take from it,” says the makeup artist. Try a wash of creamy hot pink shadow blended across your lids and out to your temples. “If you’re a brave soul, pair it with a stripe of bright turquoise liner on the bottom lash line only,” she says.